On January 29th, the 2021 marketing work conference of SEMW with the theme of “three-dimensional combat victory” was held in Shanghai Meilan Lake International Conference Center. Gong Xiugang, general manager of SEMW, Yang Yong, executive deputy general manager, and deputy marketing General Manager Huang Hui, company leaders, heads of related departments and all employees of the Ministry of Commerce attended this meeting, which was presided over by Mr. Huang Hui, Deputy General Manager of Marketing.

Picture: The site of SEMW 2021 marketing conference

▌In the past 2020, difficulties and challenges coexist, glory and hardships coexist. In the face of domestic and foreign epidemics, SEMW has forged ahead and maintained a steady development in the company’s business with the concept of “professional services, creating value for customers”. In 2021, SEMW will continue to uphold the mission of “make construction safer”, fight three-dimensionally and fight bravely.

Picture: The site of SEMW 2021 marketing conference

At the meeting, the person in charge of each industry summarized the completion of the industry in 2020, the highlights of the work, the deficiencies in the work, the sharing of work experience, and the work measures and work outlook for 2021.

Picture: Heads of various industries make a summary report

▌Huang Hui, deputy general manager of marketing, deployed the 2021 marketing work at the meeting, summarized and reviewed the work of the Ministry of

Commerce, analyzed the problems in marketing work, and decomposed work objectives and measures. Mr. Huang pointed out that strong all-staff marketing, refined marketing, strengthen regional marketing forces, strengthen performance appraisal, and ensure that goals are achieved.

Picture: Huang Hui, Vice President of Marketing of SMEW, makes work deployment

▌Marketing Minister Wang Hanbao, Service Minister Wu Jian, and General Manager Advisor Chen Jianhai respectively exchanged work ideas and plans around the 2021 major marketing division.

?Picture: Wang Hanbao, Minister of Marketing Department, Minister of Service Department Wu Jian, General Manager and Advisor Chen Jianhai gave a working report

▌Executive Deputy General Manager Yang made an important speech at the meeting. Yang pointed out that the old concepts and models that have been formed during the rapid development of the construction machinery industry over the past ten years are no longer suitable for the current form. At present, we are in a period of both challenges and opportunities. The sales team of SEMW is a team that is responsible, dare to act, can fight and win battles. We believe that 2021 will be full of confidence for all SEMW workers. And a year of hope.

Picture: Yang Yong, Executive Deputy General Manager of SEMW, giving a working report

▌On-site participants conducted in-depth discussions on the marketing work in 2021, and expressed their opinions. The atmosphere on site was warm and pleasant.

▌Finally, Gong Xiugang, general manager of SEMW, made a request at the meeting. Mr. Gong pointed out that in 2021, SEMW clearly adopted “big marketing, great service, and winning battles” as its marketing ideas, and always focused on “user first, service first” as the The first prerequisite is to focus on improving efficiency, focus on the market, pay attention to customer needs, and respond quickly.

Picture: Gong Xiugang, General Manager of SEMW, made a summary report

This meeting realized the unification of the company’s marketing strategy and thoughts. The mood of the participants was high and their confidence was firm. We must embrace the firm belief of winning, strengthen execution, and strive to provide customers with absolute superior products and unparalleled services, and create greater value for customers.